Just like you don’t judge a book by its cover, don’t judge customers

Appearances can be deceiving and businesses should not judge customers by the way they look, by their age or nationality – treat everyone as potential clients. Last week I read a story that struck a chord. Some time ago, the British soccer player, Wayne Rooney, walked into a real estate agent's office dressed down in... Continue Reading →

Network better without business cards

A business card is a simple tool for sales or marketing, and, like any tool, it should be used with intent. But most people force cards on others, who accept out of politeness. Worse, some just throw their cards around like confetti, hoping that others will keep them and someday call. But they don't. They... Continue Reading →

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