How effective is affiliate marketing?

Affiliate marketing is a marketing method that has been around for years and is one of the original ways to drive traffic and generate sales. This is done by an online business paying an external source for attempting to do this, with the more traffic and sales that are generated through an affiliate’s referrals, the... Continue Reading →

A leader who takes risk going too far to discover just how far he can go – Mr. Paras Shahdadpuri, Nikai Group

“Failure doesn’t mean the game is over, it means try again with experience” says Mr. Paras Shahdadpuri, the inspiring business leader, who single handedly established NIKAI, one of the most successful international consumer electronics brand in the midmarket segment. Mr. Paras's entry into the business world was late compared to many. He was a high... Continue Reading →

Effective ways to improve your marketing

Entrepreneurs often waste their time on the wrong things like: Worrying about vanity metrics. Working on an administrative task that could be easily outsourced. Spending more money on things that won’t help to grow their business. Micromanage employees. Putting out fires instead of working on the bigger goals. Repeat doing the same things over-and-over instead of creating... Continue Reading →

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